What’s Next is Already Here:: Select Projects

Client
Rafa Nadal Academy/Avanza Sports

Is there another, deeper relationship between sports, fitness, and human connection?

Client
Immediate Frontier:: Work, Wellness + Space

View of the indoor garden at the Jewel Changi Airport in Singapore, featuring lush green plants and trees with a glass and steel dome ceiling, and walkways with people walking.

What if wellness wasn't a benefit, but a design principle?

Client
Chicago Literacy Alliance

A dark image of a library aisle with countless stacked books on both sides, an open book hanging in mid-air in the center, illuminated by ceiling lights, creating a mysterious atmosphere.

Who else has a vested interest in literacy — even if they don’t think of themselves as literacy advocates?

Client
Monuments to Movements

A statue of a man stands behind a crowd of protesters holding signs and umbrellas during a rainy day. One protester’s sign reads "RACISM IS A PANDEMIC TOO."

Is there another way to memorialize the historical and the social beyond bronze and stone?

Client
Emerald Cities Collaborative

Vertical garden wall with various green plants framed by white panels containing circular cutouts.

How do you build support for a vision that connects economic opportunity, environmental sustainability and social equity?

Client
The Ovarian Cancer Project

What does treatment look like if the greatest challenges facing cancer patients aren't medical but social?

Close-up of two hands clasped, one appearing to be a patient's hand with a hospital identification bracelet. The background includes part of a person's arm with a checkered sleeve.
Close-up of two hands clasped, one appearing to be a patient's hand with a hospital identification bracelet. The background includes part of a person's arm with a checkered sleeve.

Client
USC Suzanne Dworak-Peck School of Social Work

Multiple hands place pieces on a world map-themed Rubik's Cube puzzle.

What if solving the world’s toughest problems wasn’t left to politicians and multi-billionaires?

Client
United Nations/OECD/New America

A protestor holding a sign with a drawing of the Earth on fire with tears, a thermometer in its mouth, and the words 'Time Is Up' in bold black letters.
A protestor holding a sign with a drawing of the Earth on fire with tears, a thermometer in its mouth, and the words 'Time Is Up' in bold black letters.

How do you achieve 17 global goals when no one knows where to begin?

Client Kigali Genocide Memorial

A bouquet of pink and yellow roses with a white ribbon that has handwritten text on it, placed on a concrete surface with shadows of trees and a lamp post.

Can a museum do more than help us remember the past?

What causes people with different interests, identities and agendas to unite around a common purpose?

Client TED Global

Colorful mural of diverse women's faces with different hairstyles and expressions against a starry night sky background.
Colorful mural of diverse women's faces with different hairstyles and expressions against a starry night sky background.

Client NASA

Close-up of a colorful mosaic made of broken ceramic tiles and glass pieces embedded in concrete.

What does visionary leadership look like in an era of fragmented attention and shared responsibility?

What if the most important infrastructure investment a city could make isn't a road or a building, but a young person?

Client East Chicago, IN

Four young men sit on a rocky shore, facing a calm body of water, with an overcast sky overhead.
Four young men sit on a rocky shore, facing a calm body of water, with an overcast sky overhead.

Client Exelon

A straight asphalt road with a broken white line in the middle, surrounded by green trees under a blue sky with some clouds.

How do you make innovation a permanent organizational capability rather than an occasional exercise?

Abstract digital art with horizontal blue and yellow lines and pixelated patterns.
Abstract digital art with horizontal blue and yellow lines and pixelated patterns.

What happens when an entire profession built for stability confronts a future defined by disruption?

Client LAW 2023

Client Dalai Lama Center for Peace + Education

A group of children and an older man, who is likely a monk or spiritual leader, gathered closely together outdoors, with a colorful canopy or banner overhead.

How do you teach mindfulness in schools already stretched to capacity?

Client Harvard Medical School/The Family Van

What if the greatest value of healthcare isn't found in hospitals, but in relationships?

A silver stethoscope resting on a red felt heart with a white background.
A silver stethoscope resting on a red felt heart with a white background.

Client United States Department of State

A man in a black jacket is standing in front of a wall with a spiral arrangement of international flags. He is talking on a cell phone and holding a coffee cup, with his head slightly bent.

How can democracies learn from one another in an era of rising complexity, polarization and institutional distrust?

Client Illinois Humanities

What role should the humanities play in solving society's most complex challenges?

Close-up of a bronze statue of a contemplative man with his hand on his chin, set against urban buildings.
Close-up of a bronze statue of a contemplative man with his hand on his chin, set against urban buildings.

Client Starbucks, Herman Miller + Johnson + Johnson

Neon sign displaying the word 'future' in a dark, textured wall with vertical glass panels.

How do corporations simultaneously optimize the present and invent the future?

Client Clinton Global Initiative

How do we create passive income for street artists to keep the music playing in NOLA?

A man with an afro hairstyle playing the violin outdoors in a lively street scene. He is wearing a yellow shirt and a blue tie, with people and colorful umbrellas visible in the background.
A man with an afro hairstyle playing the violin outdoors in a lively street scene. He is wearing a yellow shirt and a blue tie, with people and colorful umbrellas visible in the background.

Client United States Holocaust Memorial Museum

Visitors observing a museum exhibit with black and white photographs and information about the rise of the Nazis in 1933.

How does a Holocaust museum transform tourists into active agents in the war against genocide?

Client Walter Reed Military Medical Center

What if the challenge wasn't proving that art can heal Wounded Warriors, but helping institutions recognize its value?

People painting landscape artworks at a group art class or workshop, with trees, mountains, and sunset scenes.
People painting landscape artworks at a group art class or workshop, with trees, mountains, and sunset scenes.

Client The West Collection

Interior view of a church with white arches, stained glass windows, wooden benches, and a high ceiling. The image features a streaked light effect across the space.

What if the future of art isn't found inside museums, but woven into everyday life?

Client Ashoka

How do you teach empathy in schools already struggling to fit everything into the day?

Hands holding paper cutouts of people connected by joined hands.
Hands holding paper cutouts of people connected by joined hands.

Client‍ ‍ Echoing Green

A young man in a white shirt and black pants stands on steps, looking upward against a gray sky with soft clouds.

What is step that comes before launching a social enterprise…the one almost everyone is missing?

Client Alfred P. Sloan Foundation

Where do the best ideas about workplace flexibility come from?

Two mannequins with faceless heads dressed in beige and pink suits, standing in a room with warm lighting and existing furniture, including a brown armchair and a wooden chair, with a red backdrop and hanging lights.
Two mannequins with faceless heads dressed in beige and pink suits, standing in a room with warm lighting and existing furniture, including a brown armchair and a wooden chair, with a red backdrop and hanging lights.

Client‍ ‍ The Creative Coalition

Close-up view of a cave ceiling with colorful mineral deposits and visible cracks in the rock.

Should the arts be treated as an educational elective—or as a basic human need?

Client The University of Illinois/Gies College of Business

If America wanted to dramatically increase entrepreneurship, where should it invest?

A man wearing a straw hat with a band that says "Hecho en Mexico" and a blue plaid shirt, sitting outdoors with a blurred background, surrounded by colorful flowers in the foreground.
A man wearing a straw hat with a band that says "Hecho en Mexico" and a blue plaid shirt, sitting outdoors with a blurred background, surrounded by colorful flowers in the foreground.

Client‍ ‍ University of Southern California:: Health + Social

A row of tents set up along a sidewalk in front of a red and black brick building, with various personal items and trash scattered on the ground.

What does healthcare education look like when schools recognize that health is shaped as much by social conditions as by biology?

Client COBI Fellows Program/USC

How do you prepare future leaders to drive change before they have formal authority?

Group of five young friends taking a selfie in a forested area, smiling and enjoying outdoor activity.
Group of five young friends taking a selfie in a forested area, smiling and enjoying outdoor activity.

Client‍ ‍‍ ‍GRAMMYs/ MusiCares

A man playing the trumpet in a group performance at night on a city street, with colorful buildings and street signs visible in the background.

What would it take to build a music economy that works for musicians?

Client The Community Foundation for McHenry County

What if the greatest untapped resource in the nonprofit sector is already inside nfps?

Group of diverse women volunteering at a food drive, sorting canned goods and food items.
Group of diverse women volunteering at a food drive, sorting canned goods and food items.

Client‍ ‍‍ ‍The Museum of Contemporary Photography

A wall with multiple small digital screens displaying vibrant and varied images, including people, landscapes, and abstract visuals.

What is the role of a photography museum in a world overflowing with images?

Client‍ ‍‍ ‍The Community of Democracies

A group of children and an adult sitting cross-legged on a carpet around a rectangular game board, with the adult's hands pointing at the board.

What if the future of international cooperation depends less on organizational charts and more on human interaction?

Much of our work would not have been possible without the help and the encouragement of individuals and orgs around the world that participated in and partnered with Insight Labs, the non-profit precursor to GREEN::HOUSE. For freely giving time and talents—and for the belief—we thank them one and all. Further, we would like to acknowledge those who have partnered with UX For Good over the years; and the designers who made the projects with GREEN::HOUSE and Insight Labs a success. We could not have done what we did, where we did it, without those “maginficent beings.” Lastly, we must recognize and thank Marilyn Flynn, former dean of The Suzanne Dworak-Peck School of Social Work at USC. She invited us to author the first-ever practicing doctoral degree in social innovation, leadership, and change by challenging us to develop what became the GREEN::HOUSE Theory of Social Innovation. That theory informs every one of our projects across sectors; and enables us to help leaders who are committed to doing the most good for our world enact meaningful, measurable change. Because we know that no single org, certainly no single individual, can “save the world.” Simply put, we are Smarter Together.

—Howell J. Malham Jr.